How to create a tone of voice guide

Many companies find it tricky to pinpoint their brand’s tone of voice, which results in them broadcasting mixed messages to consumers. This can create confusion and a lack of trust – something we’ll expand on a little later.

To help you create a tone of voice guide for your company, this article will outline what tone of voice is, how it helps your brand, a 3-step process to defining your voice, and how to create the guide itself.

What is content marketing?

Content marketing is a phrase that is often thrown around, but it’s not always clear what it involves or how you can use it. In this guide, we’ll take a look at what content marketing is, how it can help you to reach your company goals and the steps that you need to follow to produce your own successful content marketing strategy.