SEO vs SEM: What is the difference?

Both SEO and SEM play an important role in improving your website visibility from search engines, but they have different uses. Let’s explore them in more detail, along with their use cases.

How to write killer content

Your blog posts, product pages, case studies, and any other form of content must be of a high standard. Otherwise, readers will quickly exit your website and may not return. In this guide, we’ll take a look at what makes a great article, from the layout and process of writing to ways that you can improve your craft.

What is SEO content and why do you need it?

Many SEO professionals regard content as one of the most important factors in determining how well a website ranks and, thus, attracts organic traffic. However, many newcomers to the industry don’t often know why this is.

What is brand voice?

One of the things business owners sometimes overlook is brand voice. But your brand’s voice is just as important as how it looks. In this article, we explain what brand voice is and why it is so important.

Featured snippets: What are they and how to win them

Understanding the importance of featured snippets is one thing, but knowing how to win them is a different beast entirely. After all, you’re competing with every other website in your niche.

To help you outperform your competitors, this article will explain what featured snippets are, the types of featured snippets you’ll encounter, why they’re so important for SEO, and how to win them.