9 SEO content tips and trends to focus on for 2023

SEO is constantly evolving and becoming more sophisticated as the search engines algorithms learn and adapt to our habits and trends. It is important to stay on top of the shifts as they happen, but the new year can be a time to catch up on anything you may have missed.

SEO vs SEM: What is the difference?

Both SEO and SEM play an important role in improving your website visibility from search engines, but they have different uses. Let’s explore them in more detail, along with their use cases.

What is SEO content and why do you need it?

Many SEO professionals regard content as one of the most important factors in determining how well a website ranks and, thus, attracts organic traffic. However, many newcomers to the industry don’t often know why this is.

Featured snippets: What are they and how to win them

Understanding the importance of featured snippets is one thing, but knowing how to win them is a different beast entirely. After all, you’re competing with every other website in your niche.

To help you outperform your competitors, this article will explain what featured snippets are, the types of featured snippets you’ll encounter, why they’re so important for SEO, and how to win them.