One of the best ways to break up dense paragraphs is with a bullet point list. In this article, we’ll share nine tips to help you use bullet points effectively in your content. We’ll also explain how to use punctuation correctly in bulleted lists.
In this guide, we’ll explain the difference between proofreading and editing and list nine things to look out for when checking your copy. We’ll also share some tips to help make proofreading and editing your content as easy as possible.
The perfect website article has a clear intention and a defined target audience. It should expertly use structure, form, and language to achieve its intention through the best possible communication with the target audience.
Also sometimes referred to as brand guidelines, a style guide is a document containing the specific standards for all aspects of content creation, from writing styles and brand terminology to colour schemes and fonts. We’re going to explain how to write an editorial style guide in nine simple steps.
In this article, we’ll look at various ways that you can improve your copy and how it can help you convert readers into customers.
Your blog posts, product pages, case studies, and any other form of content must be of a high standard. Otherwise, readers will quickly exit your website and may not return. In this guide, we’ll take a look at what makes a great article, from the layout and process of writing to ways that you can improve your craft.
A call to action is a bridge that beckons the audience to take the next step and to engage with the product behind the campaign on a whole new level. We are going to look at eight tips for crafting a killer call to action.
What is evergreen content? What is topical content? And how do they differ? In this article, we’ll explain the difference between these two types of content and take you through the pros and cons of each one.
Many companies find it tricky to pinpoint their brand’s tone of voice, which results in them broadcasting mixed messages to consumers. This can create confusion and a lack of trust – something we’ll expand on a little later.
To help you create a tone of voice guide for your company, this article will outline what tone of voice is, how it helps your brand, a 3-step process to defining your voice, and how to create the guide itself.