How to create a tone of voice guide

Many companies find it tricky to pinpoint their brand’s tone of voice, which results in them broadcasting mixed messages to consumers. This can create confusion and a lack of trust – something we’ll expand on a little later.

To help you create a tone of voice guide for your company, this article will outline what tone of voice is, how it helps your brand, a 3-step process to defining your voice, and how to create the guide itself.