A call to action is a bridge that beckons the audience to take the next step and to engage with the product behind the campaign on a whole new level. We are going to look at eight tips for crafting a killer call to action.
What is evergreen content? What is topical content? And how do they differ? In this article, we’ll explain the difference between these two types of content and take you through the pros and cons of each one.
Many companies find it tricky to pinpoint their brand’s tone of voice, which results in them broadcasting mixed messages to consumers. This can create confusion and a lack of trust – something we’ll expand on a little later.
To help you create a tone of voice guide for your company, this article will outline what tone of voice is, how it helps your brand, a 3-step process to defining your voice, and how to create the guide itself.
