Also sometimes referred to as brand guidelines, a style guide is a document containing the specific standards for all aspects of content creation, from writing styles and brand terminology to colour schemes and fonts. We’re going to explain how to write an editorial style guide in nine simple steps.
There are a variety of common content marketing mistakes that could be preventing you from reaching the position you want on the first search engine results page or slowing down your conversion rates. To help you on your way, we’ve compiled a list of content strategy mistakes you should avoid making in the future.
From not having the expertise to time limitations, there are many reasons why you may be struggling to regularly update your site with relevant, engaging and well-written copy. If outsourcing content writing is something you are considering, you may be wondering how to go about it. To help, we’ve put together this comprehensive guide, which explains what you need to do in nine steps.