25 content marketing terms explained

There’s no denying that the field of content marketing can be a confusing place. Particularly if it feels like everyone speaks a different language. But despite the jargon, learning the ins and outs of content marketing needn’t give you a headache.

How to do a competitive content analysis

How do you do a competitive content analysis? Why are they important? And how can you use them to get your content to where it needs to be? We will take you through a step-by-step guide on performing a competitive content analysis and find out why they are crucial in honing your content marketing strategy.

What is content marketing?

Content marketing is a phrase that is often thrown around, but it’s not always clear what it involves or how you can use it. In this guide, we’ll take a look at what content marketing is, how it can help you to reach your company goals and the steps that you need to follow to produce your own successful content marketing strategy.