One of the best ways to break up dense paragraphs is with a bullet point list. In this article, we’ll share nine tips to help you use bullet points effectively in your content. We’ll also explain how to use punctuation correctly in bulleted lists.
A link building strategy is one of the most beneficial techniques in digital marketing. If done correctly, you could earn a better position on search engine results pages, gain more site traffic and even increase sales. In this article, we’ll look at how link building can benefit your business and the improvements you could see as a direct result.
In this guide, we’ll explain the difference between proofreading and editing and list nine things to look out for when checking your copy. We’ll also share some tips to help make proofreading and editing your content as easy as possible.
SEO is constantly evolving and becoming more sophisticated as the search engines algorithms learn and adapt to our habits and trends. It is important to stay on top of the shifts as they happen, but the new year can be a time to catch up on anything you may have missed.
The perfect website article has a clear intention and a defined target audience. It should expertly use structure, form, and language to achieve its intention through the best possible communication with the target audience.
There’s no denying that the field of content marketing can be a confusing place. Particularly if it feels like everyone speaks a different language. But despite the jargon, learning the ins and outs of content marketing needn’t give you a headache.
Also sometimes referred to as brand guidelines, a style guide is a document containing the specific standards for all aspects of content creation, from writing styles and brand terminology to colour schemes and fonts. We’re going to explain how to write an editorial style guide in nine simple steps.
There are a variety of common content marketing mistakes that could be preventing you from reaching the position you want on the first search engine results page or slowing down your conversion rates. To help you on your way, we’ve compiled a list of content strategy mistakes you should avoid making in the future.
From not having the expertise to time limitations, there are many reasons why you may be struggling to regularly update your site with relevant, engaging and well-written copy. If outsourcing content writing is something you are considering, you may be wondering how to go about it. To help, we’ve put together this comprehensive guide, which explains what you need to do in nine steps.
How do you do a competitive content analysis? Why are they important? And how can you use them to get your content to where it needs to be? We will take you through a step-by-step guide on performing a competitive content analysis and find out why they are crucial in honing your content marketing strategy.
