Many SEO professionals regard content as one of the most important factors in determining how well a website ranks and, thus, attracts organic traffic. However, many newcomers to the industry don’t often know why this is.
A call to action is a bridge that beckons the audience to take the next step and to engage with the product behind the campaign on a whole new level. We are going to look at eight tips for crafting a killer call to action.
One of the things business owners sometimes overlook is brand voice. But your brand’s voice is just as important as how it looks. In this article, we explain what brand voice is and why it is so important.
We are going to look at a step-by-step guide on how to create a content marketing plan, and we will also look at some content marketing strategy examples to help you get started.
Understanding the importance of featured snippets is one thing, but knowing how to win them is a different beast entirely. After all, you’re competing with every other website in your niche.
To help you outperform your competitors, this article will explain what featured snippets are, the types of featured snippets you’ll encounter, why they’re so important for SEO, and how to win them.
What is evergreen content? What is topical content? And how do they differ? In this article, we’ll explain the difference between these two types of content and take you through the pros and cons of each one.
Many companies find it tricky to pinpoint their brand’s tone of voice, which results in them broadcasting mixed messages to consumers. This can create confusion and a lack of trust – something we’ll expand on a little later.
To help you create a tone of voice guide for your company, this article will outline what tone of voice is, how it helps your brand, a 3-step process to defining your voice, and how to create the guide itself.
To help you distinguish between all the best content marketing tools available, we’ve created this handy list to outline the top tools that will positively impact your business.
Content marketing is a phrase that is often thrown around, but it’s not always clear what it involves or how you can use it. In this guide, we’ll take a look at what content marketing is, how it can help you to reach your company goals and the steps that you need to follow to produce your own successful content marketing strategy.
